Month Archives: July 2023

Multicultural Market
Advertising

Building a Global Brand in a Multicultural Market

In today's interconnected world, building a global brand requires understanding and catering to diverse cultures and markets. To succeed in a multicultural market, businesses must adopt strategies that embrace cultural sensitivity, adaptability, and inclusivity. This article explores key considerations and...

Influencer Marketing
Marketing

Influencer Marketing: Impact and Ethics

In the digital age, influencer marketing has become a prominent strategy for brands to reach their target audience. Influencers, individuals with a significant online following, have the power to sway consumer purchasing decisions. However, this marketing approach has raised concerns...